Navigating the subscription maze: How software companies are succeeding with new business models



In this video we have the pleasure of hearing from guest speaker Mark Thomason, Research Director at IDC and David DiMillo, Vice President Solution Sales at Thales Sentinel, discussing how the world of software had changed so much in the past year and how companies are shifting strategy and priorities to better reflect this changing world. In these topics covered include: •             What are the most important factors to ensure a successful transition to subscription licensing? •             What are lessons you will learn from those who have already made the switch? •             How an effective software licensing strategy has helped software vendors transform to a subscription based business.


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